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LGBTQ Advanced Marketing Seminar plus OUT Networking March
March 21 @ 5:30 pm - 8:00 pmFree – $25
The March Happy Hour at The Red Lion Hotel in Timonium has been rescheduled for a future date. Instead we will be hosting an LGBTQ marketing Seminar and OUT Networking at the new Function Co-Working Community on Harford Road — Thursday, March 21st!
Join us from 5:30 – 6:30 as we hear from Matt Skallerud, owner of Pink Banana Media, on everything you need to know about connecting your business to the LGBTQ+ community. Learn how to merge PR, advertising & social media with the power of individuals, their interactions and their relationships. Spread your organization’s message farther and wider than ever before, while maintaining and increasing your organization’s relevance in a socially engaged world.
We’ll be touching on the key topics of micro-targeting the LGBTQ community online via banner ads and Facebook, as well as delving in the world of LGBTQ bloggers and influencers. We’ll show you how you’re able to target your specific LGBTQ audience using programmatic advertising technology, and we’ll touch on the integration of an ad campaign such as this with social media and how it can incorporate blogs, photos and videos about LGBTQ life in, and travel to, your region and/or industry, utilizing the same targeting power as well. We’ll also discuss the role of LGBTQ influencers, and how some of their social media activity can be leveraged to enhance and drive LGBTQ awareness and attendance to your event.
- Learn how to identify and engage with potential influencers in your region, focused on the LGBTQ community.
- Learn how to strategically target your LGBTQ demographic using banner ads and Facebook ad targeting
- Better understanding of how the wide variety of social media tools can be used in an online LGBTQ marketing campaign, including Twitter and Instagram.
The Seminar will be followed by a networking reception from 6:30 – 8:00 pm. Come for the seminar and networking or just the networking happy hour